Why does claes Agency exist?
Why are we doing this?
We love the game!
I have always been fascinated by football, even though I was not blessed with the talent to play myself.
That's why I chose to study applied economics, innovation and business and became an entrepreneur. Driven by a passion for finding solutions to complex challenges, I started my career in the world of football.
My time as CEO of Standard de Liège has given me a lot of insight. Throughout my career I have experienced first-hand the complexities of club management, career planning, transfers and negotiations.
These experiences have often filled me with amazement and frustration, especially when I saw how poorly players and their families were sometimes represented and protected by their so-called agents.
Claes Agency was founded to address these injustices and provide players with the best guidance and protection they deserve.
Dedication to the best guidance and protection
We believe that both players and their parents and families are entitled to the highest level of guidance, representation and protection.
We are passionate about football, but less enthusiastic about certain developments within the sector.
Norms are shifting, values are becoming increasingly vague and this is leading to practices that we cannot support.
With Claes Agency we determine our own standards and values, focused on the well-being of the people for and with whom we work.
Exclusive and expert support
We accept no compromises when it comes to the interests of our players.
At Claes Agency we protect our players, coaches and employees at every level and at all times.
To successfully navigate this complex world, we have assembled a team of experts – each with their own specific skills and experiences – who support our players 24/7.
This model is intensive, but we believe it is the right way.
That is why we have consciously chosen to work in an exclusive setting and limit the number of players we represent.
Success model
We have developed a clear success model for the players we coach.
Our approach is based on the following pillars:
- Quality first: In everything we do, quality comes first. We don't settle for less.
- Selective focus: We focus on a limited number of top talents and offer them exclusive, tailor-made services.
- High standards and integrity: Transparency and integrity are the cornerstones of our working methods.
- Long-term vision: We guide players towards their long-term goals, without losing focus on short-term results.
- Optimal environment: We create an environment in which the player can fully focus on achieving his or her full potential.
Vision and mission
Our vision is clear: we want to help and inspire athletes to reach their full potential.
We are driven by their future and it is this future that motivates us every day.
Our mission? We guide our players on their journey to winning trophies and creating a lasting impact. This is the core of our existence.
The satisfaction and emotions that good results bring always outweigh financial reward for us, although we recognize that financial reward is an important reflection of the work done.
Focus and dedication
At Claes Agency we believe that movement without direction is not progress.
Success is only achieved with the right focus and by taking the right steps to reach the top.
We do not believe in luck or coincidence, but in results that come from careful planning and hard work according to a clear strategy.
Innovation and proven results
In the conservative world of football, our approach might be seen as daring or even crazy.
But we firmly believe that our model sets a new standard in how players are represented, guided and protected.
The successes we have achieved with our current players are living proof that our approach works and continue to inspire us to stay the course.

We want to know exactly what your needs are so we can provide the perfect solution. Let us know what your question is and we will do our best to help you.